Strategic framework


To contribute to a better society, making the most of the capabilities that differentiate Altamar


To achieve an excellent Foundation that augments its social impact by enhancing human, organizational, relational and economic capabilities


  • Excellence
  • Long-term vision
  • Ethic

Strategic areas


  • Contribute to innovation and excellence in education
  • Train people in severe risk of social exclusion, create their personal brand, and improve their   professional skills
  • Promote the development of young artists


  • Improve the quality of life of disabled people in economic need
  • Contribute to health research

The Foundation's Board of Trustees shall prioritise projects that meet the following criteria
Excellence: the overall “outstanding” features of the project shall be valued while taking account of the quality and experience of the team, economic and organizational feasibility and maturity.


Innovation: knowledge-based innovative projects (not only scientific) that lead to changes (not only technological) and generate value (not only economic).


Disadvantaged groups: specific initiatives with concrete goals geared towards people with fewer resources, social problems and disabilities.


Sustainability: the projects and entities that manage them must be technically, environmentally and financially viable and sustainable in the long term, taking into consideration that the goal is to ensure a long-lasting social impact.


Participation: : in order to optimize the social impact of the firm, the Foundations’ Corporate Volunteering Program was created. To channel the team’ spirit of solidarity and to encourage participation should be an intrinsic element of the project.


Network of partnerships: the cooperation with third parties should create value, and Altamar Group’s values should be evident.


Ethics, transparency and best practices: the non-profit entity should be certified by Fundación Lealtad or another respected independent body, or should have obtained or be actively working to obtain a quality certification.


Focus on measurable results: monitoring and assessment of each project’s progress based on pre-defined goals and performance indicators. Measuring social impact (Key Performance Indicators) is essential for the project’s selection process, financing and reporting.