Audax – Acquisition of AI-software maker Astute


Audax Private Equity has invested in AI-driven customer engagement software platform Astute. The Ohio-headquartered business provides customer engagement, digital self-service, and first-party consumer data management software for consumer companies. Astute’s clients include brands such as McDonald’s, British Airways, Dominos, The Cheesecake Factory and Michelin. Financial details of the deal were not disclosed, although the firm typically targets companies with enterprise values ranging from $50m to $400m.